THE HISTORY OF ZOJIRUSHI

Zojirushi Corporation began operation more than 80 years ago with the launch of its first glass-lined vacuum bottle - setting an industry standard for new vacuum insulation technology in an everyday kitchen appliance and firmly establishing itself as a company which uses cutting edge technology to bring comfort, ease, vitality and affluence into the lives of its customers worldwide. Improving customers' quality of life through creation of innovative products remains the heart of Zojirushi's corporate philosophy.

Based on this philosophy, Zojirushi has used its innovative technologies to develop an impressive household lineup over the past eight decades: Indoor and outdoor products tailored to meet the needs of today's active lifestyles. Easy-to-use and convenient rice cookers, compact and attractive electric air pot/beverage dispensers elegant enough to use in the living room and a variety of stainless steel vacuum bottles that are perfect for all sorts of outdoor activities are just a few examples of our products.

Staying one step ahead of evolving consumer tastes, Zojirushi continues to launch a constant stream of top-selling cooking and food preservation products.

Zojirushi is dedicated to offering a new generation of products that exemplify ease, affluence and style in its three main business areas: Cooking appliances, food and beverage preservation and amenities for both home and industry. It will continue to offer attractive products that cater to modern needs based on its guiding philosophy - to improve customers' quality of life through innovative technology - into the 21st Century and beyond.